World’s Worst Pizza: Wilmington, DE

Worstpizza_3

There is only one best, right?  It is the ultimate.  Nothing better. 

By that rule, it is impossible to have more than one world’s best burger or margarita or she crab soup.  And yet, how many times have you opened a menu to discover the words "World’s Best" in bolded, fancy font? 

Even when logic reveals to us that such a bombastic designation is merely a baiting ploy by the management, how often do we find ourselves gravitating to that one flaunted dish? 

Marketing is not simple.  But simple marketing is brilliant.

There’s a cafe in Wilmington’s Little Italy called Pala’s.  Rather, there was a Pala’s.  Their carryout sign–a giant red-lettered white beacon exclaiming "World’s Worst Pizza"–caught my eye while on a recent trip to town.

Interest: piqued. 

I walked around to the front of the building expecting the…uh…worst, and I guess I found it. Another sign, this one for a real estate company, hung in the window. The abandoned restaurant was for sale.  Turns out the pizza might not have been that bad, though.  From what I can dig up, they floured dough for 60 years before closing.   

Truth is I was primed to order some slices from Pala’s Cafe simply because of the sign. 

I mean, there is only one worst, right? 

COMMENTS

  1. c

    My dad used to take me there for pick-up when I was nine or ten years old. It was excellent pizza and for a kid the sign was just hilarious. I just moved back to DE for work, and am disappointed to see your article, as I was googling to see if I could get a pizza for the World Series game on tv tonight. Alas.

    October 22, 2008 at 3:48 pm
  2. Tanner

    Yeah, I wish I had had a pizza there myself. All I can say is “Go Phillies!!!”

    October 23, 2008 at 11:26 am
  3. frank

    I lived around the block from this establishment and they had the best of all italian foods. I ate there quite often as the pizza was very very good and if u ask me they had the ultimate cheesesteak for the making. All italian ladies in the kitchen cooking in the 70′s and 80′s. Too bad they closed down,a well known resteraunt in the area.

    October 30, 2010 at 8:38 pm
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