To top off the good news, the brewery’s eighth annual Sweetwater 420 Fest kicks off tomorrow—appropriately, at 4:20 p.m. on April 20. The festival features a cornhole tournament, social media scavenger hunt, comedy shows, and live music at Candler Park. Of course, the hosts will have the bar stocked with plenty of their signature suds like SweetWater 420, IPA, and Georgia Brown to name a few of the World Beer Cup medal-winning sips. On Sunday, head brewer Nick Nock will serve up Southern hospitality in the form of a special brew made just for the Earth Day festival.
Going green isn’t anything new for SweetWater Brewering Company—the company has been partnering with local organizations to help preserve threatened rivers and coastlines across the South since its inception in 1997. The brewery has donated more than $300,000 to protect the Chattahoochee River, the Atlanta water source used to brew the oh-so-smooth beers. Part of the 420 Festival proceeds will go toward improving Candler Park, so you can help too just by drinking a draft.
If you can’t make it to the festival, SweetWater also opens its door to the public for free brewery tours Wednesday through Saturday. Make an afternoon of it by paying $10 for a souvenir glass and six drink sample tickets.
We recently made the pilgrimage for a fresh pint of SweetWater beer, and it seemed half of Atlanta had the same idea. A band strummed out seventies music while taps inside and outside kept lines short. We sipped on SweetWater Blue (a beer that smells just like the fresh-picked fruit) as our tour guide outlined the brewing process. Pint glass in hand, he had us toast each time he rattled off one of the many awards or mentioned the recent $19 million expansion that allows SweetWater to bottle 550 bottles per minute. Great beer, admirable causes, and a bright future—we’ll drink to that.
The deets: SweetWater 420 Fest, April 20-22 at Candler Park in Atlanta. Free admission to enjoy festivities, and $5 a day for a wristband to drink for festivalgoers age 21 and up.
By: Jessica Stringer