The Best Little Food Festival in The South

September 22, 2012 | By | Comments (1)
festival The Best Little Food Festival in The South

Evening sets on “Taste of the South” at Euphoria/photo by Paula Disbrowe

Greetings from a sparkling Saturday in Greenville, South Carolina, where Euphoria, one of the most appealing food festivals in the South, is in full swing. We’re talking bluegrass banjos, bacon-infused cocktails with industry legend Allan Benton, she crab soup with Restaurant Eugene’s Linton Hopkins, and a guaranteed return home in tighter trousers (we know it’s a tough job, but someone’s got to try the moonshine cocktails and pork belly polenta at American Grocery Restaurant). It’s all part of the fun.

img 3593 The Best Little Food Festival in The South

Founded in 2006 by local hero (and platinum-selling singer/songwriter) Edwin McCain and restaurateur Carl Sobocinski (of Greenville’s Table 301 restaurants), Euphoria is a dedicated to showcasing the brightest star chefs in the South (including Joseph Lenn of Blackberry Farm, Edward Lee chef at 610 Magnolia) as well as the town’s vibrant culinary and cultural scene.

Nestled in the foothills of the Blue Ridge Mountains, Greenville’s revitalized downtown, confluence of international businesses (including Michelin and BMW) and world-class entertainment venues have made it an emerging eating and drinking destination. “Ten years ago we’d have to take visiting family and friends to Atlanta or Charleston to entertain them,” Chris Stone, president of the Greenville CVB told me over coffee, “but all that’s changing. Now people actually want to come here to vacation, and they can’t wait to get back to our restaurants.”

img 3642 The Best Little Food Festival in The South

Chefs David Guas and Linton Hopkins/photo by Paula Disbrowe

This year’s festival draws enthusiastic eaters from 33 states—many of them repeat visitors. David Guas, chef at Bayou Bakery in Arlington, VA, is back for his seventh year in a row (tonight he’ll cook a meal with pal Linton Hopkins at Breakwater). “It is so cool to see how this event has evolved and grown,” said Guas. “The first year was about uncertainty combined with a passion to make it happen. Now the downtown has completely transformed and there’s so much energy.”

Euphoria kicked off Thursday night with a casual evening of acoustic music (featuring Shawn Mullins). Friday highlights included the above mentioned bacon breakfast (including an intimate screening of “Cured,” Joe York’s documentary about Benton) and an alfresco feast that’s widely considered among locals as the most enchanting evening of the year. Attendees gathered under stars and strings of lightbulbs in the Peace Center Amphitheatre for “Taste of the South,” to nibble small plates from Greenville’s best chefs, including Vicky Moore of The Lazy Goat and Spencer Thomson of Devereaux’s.

img 3622 The Best Little Food Festival in The South

Edwin McCain rocking “Taste of the South”/photo by Paula Disbrowe

This morning, a preview breakfast at Roost, gave a glimpse of the forthcoming “soil to city” restaurant that will open in the downtown Hyatt early 2013. After an elixir of figs and berries and a bowl of Suber Mills Grits with bacon and a poached farm egg, I shopped the farmer’s market with chef Spencer Thomson to pick up produce for the chef dinner at his restaurant tonight.

img 3626 The Best Little Food Festival in The South

Elixirs at Roost, a forthcoming restaurant in Greenville’s downtown Hyatt/photo by Paula Disbrowe

Later in the day, Linton Hopkins prepared she crab soup at a cooking demo (where he confessed one of his favorite things to do in the kitchen is watch butter melt in a skillet) and we joined friends for Belgian lagers at The Trappe Door. This evening chefs throughout town will share their kitchens with visiting celebs (George Mendes, chef at Manhattan’s Aldea will cook at The Lazy Goat).

Sunday promises a New Orleans-style brunch on the banks of the Reedy River and live jazz from acclaimed musician Mark Rapp and Wycliffe Gordon as well as a popular, family style “Sunday Supper” when everyone, including the chefs, can kick back with a cold one. Not a bad way to enjoy the fleeting perfection of a sunny autumn weekend.

img 36342 The Best Little Food Festival in The South

Local figs bound for Spencer Thomson’s dinner/photo by Paula Disbrowe

img 36431 The Best Little Food Festival in The South

Belgian biere from The Trappe Door/photo by Paula Disbrowe


  1. Euphoria 2012: A Weekend of Food, Music and Good Times

    […] has made a name among the national food and wine circuit. Southern Living named euphoria the Best Little Food Festival in the South. From Baltimore to Birmingham, people are talking about euphoria. Top chefs offer up their best […]

    October 23, 2012 at 9:07 am

Leave a Comment

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s