Fast fact: Christmas sweaters have a king, and he resides in sunny Nashville, Tennessee.
Troy Pollard, proprietor of The Ugly Sweater Mafia and Candy Mafia sells hundreds of Christmas sweaters a year through his online shop. This festive fashion icon apparently knows no geographic boundaries, as he ships them to customers across the country, as well as in such far-flung spots as Saudi Arabia and New Zealand.
With ugly sweater party season in full swing, this is Troy’s busiest time of year. Two favorite Tennessee events: the Franklin Theatre holds an Ugly Christmas Sweater contest in late November in conjunction with its Christmas Vacation movie marathon, and Nashville’s Blue Bar holds the Terrible Christmas Sweater Party to benefit Second Harvest Food Bank.
Troy’s doing his part to make skirts as popular as sweaters. “Some big guys are disappointed that I don’t have sweaters in their size,” he says, “so I’m convincing them to wear skirts around their necks, instead.”
That’s one fashion statement we’ll be on the lookout for. Meanwhile, here are some of our favorite sweaters on Instagram. To upload your own, or for endless laughs, use #uglychristmassweater.