My Southern Inspired Birth Announcement

July 12, 2013 | By | Comments (1)

Southerners love beautiful paper goods, and I’m no exception. So when it came time to create a birth announcement for my daughter, I got to working.

It’s a traditional rite of paper passage. You birth a babe, and then share her beautiful face with those you love. Oh yes: the birth announcement. I went back and forth about sending one. Most of the people I know and love were aware of baby Mila’s birth. And I didn’t want to encourage gifts; she has everything she could ever need or want.

But, I couldn’t resist the process of designing something creative for our muppet. Based on my admiration and adoration of Megan Gonzalez from Mae Mae Paperie (see here for post), I decided to work with her. And I’m so glad I did. We decided to do a take on one of my favorite children’s books “Goodnight Moon” We also drew inspiration from a painting my dad did by the same name.

Mae Mae took inspiration from Goodnight Moon (book and painting) and created this virtual vision-board of color palate, font style and imagery to draw on for the announcement:

screen shot 2013 07 10 at 1 08 51 pm My Southern Inspired Birth Announcement

Thrilled to reveal the final result today!

Mila Hager Birth Announcement

For the full story on how we created the announcement, and to see more sketches, visit my site, The Novo Project.

And let us know: What special touches did you add to your child’s birth announcement?


  1. bethp146

    I love this! Congratulations on beautiful Mila!

    July 12, 2013 at 12:58 pm

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