For military families, frequent moves are a way of life. And with the average enlisted soldier relocated every two to three years, it’s often difficult for his or her spouse to pursue or maintain a single career path.
Enter R. Riveter, a one-of-a-kind handbag company that helps families on the move. Founders Lisa Bradley and Cameron Cruse, both military wives stationed in Dahlonega, Georgia, devised a clever business model in which “Riveters”—military spouses employed across the country—fabricate the various parts of the handbags in their homes and then ship them to Georgia for assembly.
Lisa spoke with us about the experiment-turned-thriving business that has more than two dozen employees.
“Each handbag features durable materials—from uniforms, tents, and blankets—sourced from government surplus or, when possible, directly from service members.”
“Rosie the Riveter embodies everything that we stand for. Our mission is a bit more modern, but her spirit and ‘we can do it’ attitude still apply.”
“Riveters receive textiles and leather in the mail to cut and dye. Those are then shipped to our home base and stitched into handbagson a 50-year-old industrial sewing machine.”
“The repurposed materials mixed with supple leather create a rugged but sleek look that embodies both the toughness and polished esteem of military spouses.”
Prices range from $32 for wallets to $320 for a large custom bag (custom orders ship four to six weeks after purchase). rriveter.com