Why Mobile Shopping Doesn’t Have to Mean the End of Boutiques

April 22, 2014 | By | Comments (2)
Laura Vinroot Poole, founder House Account

Laura Vinroot Poole, founder House Account/ Photo courtesy Marko MacPhersen

At Southern Living we love supporting small businesses. That’s why we are thrilled to learn about House Account, a mobile shopping app released this year that delivers more than 350 independently owned boutiques to your fingertips. Created by Laura Vinroot Poole of the revered Charlotte boutiques Capitol and Poole, House Account delivers the unique aesthetic of local boutiques with the accessibility of online shopping.  Sign in with your Facebook or email account to browse thousands of chic items like 3.1 Phillip Lim tops, Alexander McQueen dresses, and Alex & Ani charm bracelets, all sourced from real life brick-and-mortar shops. You can search by designer, turn on your phone’s “location services” to shop from stores near you, or follow specific boutiques to see their latest offerings. As in-store shopping dwindles, House Account is helping ensure the survival of small boutiques by tapping into the habits of the digital age. It’s no surprise Laura, whose stores have been recognized nationwide for their forward-thinking approach and finely tuned stock, would be the one to create it.

And did we mention the app is free?


  1. jpk1tt33z3

    I look at the items on the mobile shopping on the Internet and then look for them or similar in stores. It’s more fun that way. However, in the future, I’ll probably just get the stuff online as my social situation will be changing to homebound 24/7 with my mom.

    April 23, 2014 at 7:16 am
  2. Dawn

    Sounds fun! Where do we sign up our boutique and list our product lines?

    April 22, 2014 at 7:20 pm

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