Lilly Pulitzer for Target: The Look Book Released

March 26, 2015 | By | Comments (19)

Photo: Target

Since the announcement that Target was teaming up with Lilly Pulitzer, we have been anxiously awaiting its arrival. We are excited to say that the wait is finally over. You can now browse the entire look book for Lilly Pulitzer for Target.  Even more exciting is the news that the collection will be available to purchase on April 19th, just in time for your summer vacations.


Photo: Target

The look book includes over 250 products for women, children, beauty, and home that range in price from $2 (for a nail file) to $150 (for a hammock), but nearly 200 of the items come in with a price below $30. While the collection will be available in stores, some items will be sold exclusively at


Photo: Target

You can join in the excitement with #LillyforTarget on Facebook, Twitter, and Instagram.

What are your must-have pieces from the collection?


  1. Janice

    Target seems such a poor choice.–If they were going to make the line more readily available, is Target really the best they could do? (Terrible customer service,etc, dirty stores, etc.).
    Wouldn’t a Macy’s or JC Penney even have been a better option?

    April 19, 2015 at 3:32 pm
  2. Jonne

    The collection looks cheap!! Let the masses have it!! We still have the the Lilly store!!

    April 18, 2015 at 7:39 pm
  3. The Kentucky Gent

    LOVE this entire look-book. It’s perfect for the upcoming season.

    Josh – The Kentucky Gent

    March 30, 2015 at 8:25 am
  4. blakemiller23

    I’ve been a Lilly lover for years and happen to love that it’ll be available now for a lower price point. Well done, Target!

    March 27, 2015 at 3:56 pm
  5. Kayla

    It’s a great business move, they are in business to make money. Drink glasses, hammocks, cushions, creates more brand awareness. People who don’t know Lilly may start buying the real line. Target has a deal with a different designer every year and it’s temporary- one time only. For casual clothing Lilly lends itself well to a lower priced version. I wear Lilly and for slouching around I would wear some of these too. Most of the country laughs at this brand anyway and would not wear it. Lilly works in South Florida. I shudder to think of some of these prints on big, fat women though; I don’t think its very flattering unless you have a small figure.

    March 27, 2015 at 3:40 pm
  6. Claire

    ‘Oh no! The peasants are wearing Lilly! What’s next? Prada for Pimps? Hermes for Hoes?? It simply will not stand!!’ Business is business; I guess the 1% aren’t covering her costs. Suck it up, Thea.

    March 27, 2015 at 1:59 pm
  7. thaea

    The quality of original Lilly will certainly not be available at Target. I think it’s a shame to do this to a line that has been around for so long, and so much a part of many childhoods. To all my cyber bullies- this is all that I am lamenting over. Excuse me for unknowingly offending you.

    March 27, 2015 at 10:03 am
  8. Susan

    Can’t wait to sail in some cotto Lillies.

    March 27, 2015 at 9:33 am
  9. E

    Thea I completely agree with you. Lilly shouldn’t be sold at Target just like Ralph Lauren or Michael Kors shouldn’t be sold there, it devalues the product. I do love Target and I love Lilly but if they wanted to sell it for cheaper, why not open outlet stores?

    March 27, 2015 at 9:21 am
  10. Spring Fever ~ | Bonita Vida

    […] Lilly Pulitzer for Target: The Look Book Released Since the announcement that Target was teaming up with Lilly Pulitzer, we have been anxciously awaiting its arrival. We are excited to say that the wait is finally over. You can now browse the enti… […]

    March 27, 2015 at 8:26 am
  11. Kate

    Cute things average people can afford,fun . Maybe you whiners should pay attention to real problems. You know, child hunger, cancer, ISIS, etc. GROW UP.

    March 27, 2015 at 8:15 am
  12. Mary kay

    Thaea. What a bitch.

    March 26, 2015 at 8:50 pm
  13. Jane Elizabeth Flagg

    Lily’s roots are at the orange juice stand – she bought her fabric at the 5 & 10, the patterns were meant to hide juice stains. Lily is all about reinvention – Lily for the people ; )

    March 26, 2015 at 8:21 pm
  14. thaea

    Sorry. Lilly doesn’t belong in Target. I’m sure she is rolling in her grave.

    March 26, 2015 at 8:02 pm
  15. Lori

    Thaea- grow up and stop being such a snob. What does it hurt you if the masses want some cute Lilly items for a reasonable price? Sounds like you need more to focus on in life.

    March 26, 2015 at 7:48 pm
  16. gablesgirl

    What a great way to spread Lilly’s love.

    March 26, 2015 at 6:51 pm
  17. thaea

    Lilly will never be the same-yuck!

    March 26, 2015 at 6:27 pm
  18. Karin Swenson

    Nooooooooo! I hate these dumbed down versions of designer clothes at target. The quality is never the same and they are always more money than I’m willing to pay for a target product. Just say no.

    March 26, 2015 at 6:07 pm
  19. Elizabeth

    Yeah !

    March 26, 2015 at 6:04 pm

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