Cole Swindell takes us behind the scenes of his latest music video, Middle of a Memory. From the planning stages to shooting the last scene, see the filming process from his point of view. “I loved getting to see how brilliant my friend Michael Monaco [Director] is at work. His vision for this video is much deeper than I imagined it ever being. He did a great job.” said Swindell. The video, which was shot in Nashville, Tennessee, premiered on CMT this past weekend.
In the video, you can see that the team moves to various locations in Nashville to find the perfect location for each scene. “This video was different for me,” Swindell shared. “Because it was filmed at multiple locations. We’d spend 5 minutes at one spot, then Mike would say we’re good and we’d move on to the next spot. I’ve never hustled like that in a music video!”
Middle of a Memory is the second single from Swindell’s sophomore album You Should Be Here, and has risen to the top 30 on Country radio charts. The first single and title track of the album “You Should Be Here” was his fifth consecutive number one.
Watch the video here.