Fortuny Fabrics Influencing Southern Style

August 12, 2012 | By | Comments (8)
Southern Made Fabrics

Can you spot Fortuny’s influence on any of these patterns? / Photo: David Hillegas

Recently, we rounded up six of our favorite Southern textile designers in the August issue’s Southern Made: Hand-Printed Fabrics. More than one of these new artisans described their designs as “Fortuny-like.” For those not in the fabric world, Fortuny is an Italian company best known for creating some of the world’s finest fabrics.

Over a century ago, Mariano Fortuny invented the secret and meticulous printing method that the company still uses today.  Each bolt is printed by a photographic process, hand-painted, and then dusted with gold and silver powders for added shimmer. Imagine our delight (and the great timing!) when Fortuny Interiors, a new book from Gibbs Smith out this month, came across our desk. The book tells the company’s history and is filled with photos of homes adorned with Fortuny’s sumptuous fabrics.

Always on the hunt for instant heirlooms, Southern decorators seek out Fortuny’s patterns for their beauty and their timelessness. The fabrics can be reworked time and time again or passed down to younger generations. Check out our sneak peek into four fine Southern homes from the book — each one all done up in its Fortuny best.

Fortuny Interiors Dressing Room

Designer, Stiles Colwill didn’t miss a beat creating the lavish dressing room in his Maryland guest house. He covered the walls and trimmed the lampshades with Fortuny’s “Granada.”/ Photographs by Erik Kvalsvik from Fortuny Interiors by Brian D. Coleman. Reprint permission by Gibbs Smith Publisher

pg 82 83 Fortuny Fabrics Influencing Southern Style

Interior designer, Jeff Lincoln, pairs Fortuny’s fine fabric (Bittersweet and white texture Pergolesi) with raffia covered sofas for a casual-luxe look in this Palm Beach living room. / Photographs by Erik Kvalsvik from Fortuny Interiors by Brian D. Coleman. Reprint permission by Gibbs Smith Publisher

Palm Beach Kitchen

Jeff Lincoln does the fresh casual-luxe look again, elevating rattan bar stools with divine upholstery (Fortuny’s “Tapa”). Photographs by Erik Kvalsvik from Fortuny Interiors by Brian D. Coleman. Reprint permission by Gibbs Smith Publisher

Barry Dixon Room with Fortuny Fabrics

In a Virginia farmhouse, designer Barry Dixon lines a built-in china cabinet with Fortuny’s “Malmaison” to match the dining chairs and highlight the yellow and brown transferware collection. / Photographs by Erik Kvalsvik from Fortuny Interiors by Brian D. Coleman. Reprint permission by Gibbs Smith Publisher


Designer Matthew Carter livens up this Lexington, Kentucky guest room with a fresh mix of folk art, hot pink walls, and bright blue bed coverings (Fortuny’s “Tapa Stripe”). / Photographs by Erik Kvalsvik from Fortuny Interiors by Brian D. Coleman. Reprint permission by Gibbs Smith Publisher


Fortuny Interiors / Reprint permission by Gibbs Smith Publisher

For a copy of your own Fortuny Interiors, head over to Gibbs Smith to purchase.


  1. Design Ideas For Built-in Cabinetry | HomeSpirations

    […] Image source: […]

    August 15, 2015 at 9:01 pm
  2. Patricia Sullivan

    Cost of
    rattan bar stools

    July 9, 2015 at 1:40 pm
  3. Laura

    For those who love Fortuny as much as I do, visit:

    April 4, 2013 at 3:59 am
  4. Mark Ryan

    Well – I’m not from the Southern USA but from South London – there are some curious similarities, I assure you!

    Unlike June Bentley, I consider my taste for Fortuny somewhat “unfortunate” in that a craving that can’t easily be fixed is never a good thing!

    November 13, 2012 at 6:35 am
  5. June D. Bentley

    I too am fortunate to have a taste of Fortuny in my dining table cover and chairs – what a joy to behold for the last 49 years and still as beautiful as ever.

    June Bentley
    Bellevue, WA

    August 28, 2012 at 2:40 pm
  6. Zoë Gowen

    Robert, I can’t believe that you have a link to the Countess herself! I agree, Carolyn. You can’t go wrong with Fortuny!

    August 21, 2012 at 3:28 pm
  7. Carolyn Bradford

    This is just beautiful! I have been purchasing pillows made from Fortuny fabrics for years for my shop and they have always been exquisite! We still have a few and I am talking to my workroom about several others….you just can’t go wrong with Fortuny or with anything Southern….it’s always a great design mix!

    August 20, 2012 at 9:08 pm
  8. Robert A. W. Jones

    Robert Montgomery ran the Interior Design Department at Miller’s Department Store in Knoxville, Tennessee. He was a great pal of Elsie McNeill Lee (the Countess Gozzi) having known her from her early days in Tennessee. Working at Miller’s in the early 70’s, I saw many wonderful rooms filled with Fortuny fabrics, work originally done by Mr. Montgomery. The city also boasted support for his clothing. Ellen McClung Berry, Mrs. Thomas H. Berry, was married wearing a gold and white fortuny gown. I have a picture of Mrs. Berry standing in the terraced water gardens on her parent’s estate on the day of her marriage. Stunning!!! Her husband’s aunt was the Princess Chigi, who lived in Rome surrounded by Fortuny. There are indeed many Southern connections to Fortuny. Robert A. W. Jones, NYC

    August 15, 2012 at 10:45 am

Leave a Comment

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s