Trend Alert: Facebook auctions are the South’s favorite new way to shop. From chunky statement necklaces and shiny bangles on pages such as Accessories Auction in Dallas and I Love Jewelry in Palm Beach to classic children’s clothing pages such as Smocked Auctions in Dallas and Southern Tots in Evans, Georgia and, the largest and most popular outposts of this new retail concept are firmly rooted in the South.
And Southerners are flocking to these virtual shops in droves.
Amy Laws, co-owner of “Smocked Auctions,” says that although her site ships to every state on a monthly basis, Southern states account for 85% of their sales.
Not familiar with Facebook auctions? Here’s how they work: Retailers post new inventory on their Facebook pages during predetermined time periods (for example, Accessories Auction routinely hosts auctions on Mondays and Wednesdays at 8:00 pm CST). Then fans “bid” on products by posting their email address and desired quantity in the comments field. Those who score first dibs receive an invoice and then, after payment, (yes, there is that pesky part) receive their winning items in the mail. Small staffs and no overhead from a brick and mortar store means shoppers can regularly snag great deals. Not to mention experience the excitement of an auction from the comfort of their sofa. We’re sold!
Today Southern Living‘s fabulous editor-at-lage Kimberly Schlegel Whitman is venturing into the world of Facebook auctions with a special limited-edition collaboration with Smocked Auctions. The first of the offerings from this capsule collection hit the virtual auction block tonight at 8:30 CST (the site hosts sales at that time every Tuesday and Thursday) and will include sweet oh-so-classic red and white dresses and jon-jons with a peppermint motif inspired by none other than an upcoming holiday table setting story in Southern Living (don’t miss it in our December issue!) In the meantime, happy bidding!
Have you tried Facebook auctions? What have you scored?