Going Once. Going Twice. Facebook Auctions Sweeping the South

September 6, 2012 | By | Comments (22)
Smocked Auctions

Nicole Brewer (left) and Amy Law (right) of Smocked Auctions with SL Editor-at-Large Kimberly Whitman (center); Photo courtesy of Smocked Auctions

Trend Alert: Facebook auctions are the South’s favorite new way to shop. From chunky statement necklaces and shiny bangles on pages such as Accessories Auction in Dallas and I Love Jewelry in Palm Beach to classic children’s clothing pages such as  Smocked Auctions in Dallas and Southern Tots in Evans, Georgia and, the largest and most popular outposts of this new retail concept are firmly rooted in the South.

And Southerners are flocking to these virtual shops in droves.

Amy Laws, co-owner of “Smocked Auctions,” says that although her site ships to every state on a monthly basis, Southern states account for 85% of their sales.

Not familiar with Facebook auctions? Here’s how they work: Retailers post new inventory on their Facebook pages during predetermined time periods (for example, Accessories Auction routinely hosts auctions on Mondays and Wednesdays at 8:00 pm CST). Then fans “bid” on products by posting their email address and desired quantity in the comments field.  Those who score first dibs receive an invoice and then, after payment, (yes, there is that pesky part) receive their winning items in the mail.  Small staffs and no overhead from a brick and mortar store means shoppers can regularly snag great deals. Not to mention experience the excitement of an auction from the comfort of their sofa. We’re sold!

Smocked Auctions

Smocked Auctions Peppermint Collection from Kimberly Whitman; Photo courtesy of Smocked Auctions

Today Southern Living‘s fabulous editor-at-lage Kimberly Schlegel Whitman is venturing into the world of Facebook auctions with a special limited-edition collaboration with Smocked Auctions. The first of the offerings from this capsule collection hit the virtual auction block tonight at 8:30 CST (the site hosts sales at that time every Tuesday and Thursday) and will include sweet oh-so-classic red and white dresses and jon-jons with a peppermint motif inspired by none other than an upcoming holiday table setting story in Southern Living (don’t miss it in our December issue!) In the meantime, happy bidding!

Have you tried Facebook auctions? What have you scored?


  1. Rachel Marshall

    What are the fees involved with facebook auctions?

    November 19, 2014 at 12:14 pm
  2. Ingrid

    If you love Smocked Auctions then you’ll love https://www.facebook.com/SmockingbirdFineChildrensApparel They have the cutest, fun outfits and do a facebook auction every Tues 8pm EST

    May 11, 2013 at 7:15 am
  3. cdalton

    Love, love, love Facebook auctions!!! Interested in fashion, jewelry or accessories?? Check out a new one with great prices:

    April 27, 2013 at 9:48 pm
  4. Boutique Vert (@BoutiqueVert)

    Love this story! It inspired me to launch Boutique Vert, an accessory consignment shop: http://www.facebook.com/boutiquevert I just posted a gorgeous MAXX New York handbag … check it out!

    April 26, 2013 at 9:54 am
  5. Arkady

    What’s Taking place i’m new to this, I stumbled upon this I have found It absolutely useful and it has helped me out loads.

    April 24, 2013 at 2:37 am
  6. Nikki

    Facebookl auctions are great! Please visit: https://www.facebook.com/AbbysAccessoryAuctions for great deals on great jewelry and accessories!

    April 12, 2013 at 3:04 pm
  7. BuddyBid.com

    This is a must for anyone hosting auctions inside of Facebook: http://www.buddybid.com or Facebook.com/buddybid – a very simple app for hosting your own auctions *inside* of facebook. Enjoy!

    December 17, 2012 at 3:50 am
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  11. Sandra Cude

    Love Smoked Auctions! They are the best!!!

    September 9, 2012 at 4:23 pm
  12. Heather

    Smocked Auctions is by far the best of the Facebook auction sites for children’s clothing! Amy and Nicole are so talented at the jobs that they do and they work extra hard to be sure that customer service and satisfaction is top notch!

    September 8, 2012 at 4:53 pm
  13. Julie Gray Hughes

    So love Smocked Auctions. I only recently discovered them, purchased,and zip…it arrived in a couple days! Great quality clothing!

    September 7, 2012 at 8:13 pm
  14. Cat Ken

    Smocked Auctions is the best site in the Smocking world. I love Amy and Nicole and they love their customers. Their customer service is absolutely the very best and they are indeed a blessing to so many people.

    September 6, 2012 at 10:06 pm
  15. Chas

    I really do like SA and LOVE Southern Tots. Also check out http://www.facebook.com/hautesmocks. They always ship within 48 hours!

    September 6, 2012 at 8:47 pm
  16. Jaime Pope

    We love Smocked Auctions too! In fact, they inspired us to start our own facebook auction, It’s a Smocked World! They are a great inspiration and we only hope one day to be as successful as they are! Congratulations Smocked Auctions!!!!

    September 6, 2012 at 8:15 pm
  17. Vicki

    Great way to shop! I have ordered from Smocked Auctions and I Love Jewelry Auctions! Christmas shop and check FB statuses all at once!

    September 6, 2012 at 7:27 pm
  18. Ashley

    SA is definitely the most reputable of these types of sales and they are ALWAYS professional. Beware of the imitators though, many of us have been scammed by women who take our payments and never ship merchandise & because it’s done through FB, there are not as many safety nets for repercussion, as there might be with a site such as eBay.

    September 6, 2012 at 7:00 pm
  19. Ajnb

    Check out http://www.facebook.com/babyandchildmonogramauctions – it’s a great Facebook auction site. Love Smocked Auctions too!

    September 6, 2012 at 6:48 pm
  20. Catherine Coker

    Smocked Auctions is a wonderful company! Amy and Nicole have formed a very large “family” that gathers every Tuesday and Thursday night. I must admit that my daughter’s wardrobe is made up of primarily Smocked Auctions purchases! They truly quench my “champagne taste” on my sippy cup budget! Their customer service is heads and shoulders above the rest! I’m so happy for my friends (that I’ve never met!!), Amy and Nicole!! You’re going places, girls!!

    September 6, 2012 at 6:44 pm
  21. Lynn

    I have purchased many outfits from Smocked Auctions and I can honestly say that Amy and Nicole have the greatest customer service ever! While most companies lack customer service, Smocked Auctions has clearly built their successful business on ensuring customer satisfaction.

    September 6, 2012 at 6:22 pm
  22. Jillian

    This sounds awesome – I’m going to have to check it out!

    September 6, 2012 at 4:48 pm

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