College football is over (there’s 225 days left until the next game, but who’s counting?), but we still have the Super Bowl to look forward to. This year, a few of our major fashion players are injecting some style into the festivities.
Billy Reid, Lela Rose, and Florida natives Danielle and Jodie Snyder of jewelry line Dannijo join 45 other designers in creating embellished helmets for the game. The fashion powerhouses—all members of Council of Fashion Designers of America, which also include Donna Karan, Nicole Miller, and Rebecca Taylor—debut the styles at the Bloomingdale’s flagship store in New York January 15. The designs will be auctioned starting at $248 to support the NFL Foundation.
What do you think? Would you shell out hundreds for a couture helmet?