As a graduate of the industrial design program at Auburn University, Jarrod Allen is versed in quality design and craftsmanship. So when he ordered a leather watchband from a Birmingham artisan and witnessed the crafting process, it wasn’t entirely surprising that he decided to try leatherwork for himself.
One successful watchband later, Jarrod’s wife, Stacy, requested a twist on his creation: a leather bracelet. Soon, both friends and strangers wanted to know where they could get similar items for themselves.
The instant popularity of the bracelets and bands turned Jarrod’s newfound hobby into a business, and his Hide & True line has expanded to include everything from belts ($70) and yoga-mat straps ($60) to zarfs—drink cozies made to fit Mason jars ($27.50).
“I’m a strong proponent of sourcing locally. That’s why I get hides from local retailers such as Trilogy Leather right here in Birmingham.”
“My leatherwork is sincere and simple. While each piece is carefully handcrafted, I don’t try to hide the blemishes in the leather.”
“I post-treat and dye leathers with a tanning process. Then I use handtools to do stitching, rivet setting, and edge polishing.”
“With my prices all well below $100, I aim to provide a premium hand-made product that’s affordable for everyone.”