It’s been called “The Dude Fashion Trend You Cannot Unsee” and “The Bacon of Shirts.” It’s so popular it has its own Instagram account (@thatjcrewginghamshirt). The blue-and- white J. Crew gingham shirt is out of control. That gingham shirt is everywhere. And the South is no different.In fact, we called the gingham shirt our instant classic all the way back in the spring.
You don’t really notice that it has been the shirt of the summer until someone points it out. But once you are alerted (and who hasn’t seen the viral story?) you can’t look away. They are, quite simply, everywhere. In the course of three hours at Birmingham restaurant Dram Saturday I saw no fewer than five of them:
Then today during our morning staff meeting, there were two! Please note: my colleagues did not plan this. (Though both show how versatile this magical shirt is.)
We can’t say gingham was invented in the South, but we have been wearing this shirt long before it had its own Instagram account. So raise a glass (or a skillet) to gingham, and we apologize in advance for the fact that you’ll now notice it everywhere.