For almost four years, theSkimm has changed the way that we (specifically, a large chunk of young women and moms in the South) are consuming news. The daily service – which I was referred to by another happy Skimm’r – waltzes into my (and 3.5 million other) inbox(es) every morning with an easily-understood recap of yesterday’s news.
But, now, theSkimm has decided to do us one better. The company, run by entrepreneurs Danielle Weisberg and Carly Zakin, has just released Skimm Ahead, a new $2.99/month iPhone app that puts important cultural and national events into your calendar. So, if you’re an avid iPhone calendar user, you won’t have to ever Google the date of the Oscars again.
The tech-savvy duo told The Wall Street Journal that they wanted to make theSkimm smarter for users, telling them what was going to happen, rather than what’s already occurred. “With this launch, for our busy, on-the-go audience, we want to help them with their routines.”
The types of events that this new app will integrate into your calendar will be things like the presidential primary, award shows, and popular television show premieres (Unbreakable Kimmy Schmidt, anyone?). Users will also be able to read theSkimm newsletter through theSkimm app, which is free for the first month and available on the App Store.
Are you a Skimm’r? Is this something you’d like to see integrated into your calendar? Tell us in the comments below.