Fashion & Beauty

Iconic and of-the-moment Southern style, curated by our editors


Target Taps Queen of Southern Prep, Lilly Pulitzer, for its Next Collaboration

Since Target launched its first, limited-edition designer collaboration with Isaac Mizrahi in 2003, we all anxiously await the announcement of the high-low retailer’s latest partnership. This next one has us especially tickled.

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DIY Down South: Papaya Face Brightener

My mother always has a rotation of DIY beauty tricks up her sleeve. The latest wonder food she is lauding over is papaya. The beta-carotene-rich fruit has enzymes (papain) and vitamins (A and C) that brighten and exfoliate skin, boost collagen, and reduce inflammation.

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12 Beauty Resolutions for the New Year

We all have grandiose ideas of reshaping our lives on January 1, but we also know it’s the little habits we incorporate into our day-to-day that make the biggest impact. To help, we break down 12 easy tips and tricks (one for each month) to reboot your beauty routine in 2015. 

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Tips for Holiday Dressing from a Style Blogger

As we hustle through end-of-year deadlines and gear up for holiday merrymaking, we chatted with Nashville-based lifestyle blogger Lauren Zwanziger from The Transatlantic about how she gets dolled up this time of year. Today, Lauren will be at Soca Clothing in Birmingham dispensing fashion advice to Magic City shoppers, but for those of you who can’t make it, here are […]

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DIY Down South: Sweet Potatoes for Strong, Shiny Hair

From pies to casseroles to fries, sweet potatoes can be sliced, diced, and served every which way. This vitamin-rich veggie is also a DIY lover’s dream since it’s as versatile as a beauty treatment as it is as a cooking ingredient. Our favorite way to use it? As a conditioning hair mask. Before you think we’re officially off our rockers […]

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DIY Down South: Cranberry Face Brightener

Thanksgiving is upon us, which means thoughts of turkey, mashed potatoes and an endless array of side dishes are dancing through our heads. It also means a very long grocery list. But fret not ladies—those Turkey Day ingredients have a lot more to offer than just a post-meal, Honey Boo Boo tummy. Take cranberry. This little red fruit is filled […]

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Gwyneth Paltrow Brings Goop to Life in Dallas

If you have ever wanted to live within the world of Gwyneth Paltrow’s lifestyle brand, Goop, you’re in luck. Just in time for holiday shopping the actress opened the doors to a pop-up shop in Dallas’ Highland Village. Running now through December 14, the store is packed with sweet little (and big) nothings that appeal to my modern Southern style […]

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Master Christina Hendricks’ Bouncy Bob

Ladies everywhere are forgoing long locks for sassy bobs, and no one styles it better than actress and Knoxville native Christina Hendricks. Here, the Southern beauty bloggers behind Irrelephant give us the scoop on how to get the look in four easy steps.

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Get Taylor Swift’s Look in a Few Easy Steps

We’re just going to go ahead and say it—this week belongs to Taylor Swift. Her new album 1989, which debuted to rave reviews from everyone from Rolling Stone to the New York Times Monday, is set to sell 1 million copies in its first week.

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DIY Down South: Put That Pumpkin to Work

Pumpkins. Whether you love them, loathe them, or are somewhere in between on the great debate, we have news for you—this fall favorite does wonders for your skin! Ladies, if you’ve ever dreamed of bathing in your Pumpkin Spice Latte, this softening body scrub will get you pretty darn close.

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