Fashion & Beauty

Iconic and of-the-moment Southern style, curated by our editors


Tips for Holiday Dressing from a Style Blogger

As we hustle through end-of-year deadlines and gear up for holiday merrymaking, we chatted with Nashville-based lifestyle blogger Lauren Zwanziger from The Transatlantic about how she gets dolled up this time of year. Today, Lauren will be at Soca Clothing in Birmingham dispensing fashion advice to Magic City shoppers, but for those of you who can’t make it, here are […]

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DIY Down South: Sweet Potatoes for Strong, Shiny Hair

From pies to casseroles to fries, sweet potatoes can be sliced, diced, and served every which way. This vitamin-rich veggie is also a DIY lover’s dream since it’s as versatile as a beauty treatment as it is as a cooking ingredient. Our favorite way to use it? As a conditioning hair mask. Before you think we’re officially off our rockers […]

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DIY Down South: Cranberry Face Brightener

Thanksgiving is upon us, which means thoughts of turkey, mashed potatoes and an endless array of side dishes are dancing through our heads. It also means a very long grocery list. But fret not ladies—those Turkey Day ingredients have a lot more to offer than just a post-meal, Honey Boo Boo tummy. Take cranberry. This little red fruit is filled […]

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Gwyneth Paltrow Brings Goop to Life in Dallas

If you have ever wanted to live within the world of Gwyneth Paltrow’s lifestyle brand, Goop, you’re in luck. Just in time for holiday shopping the actress opened the doors to a pop-up shop in Dallas’ Highland Village. Running now through December 14, the store is packed with sweet little (and big) nothings that appeal to my modern Southern style […]

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Master Christina Hendricks’ Bouncy Bob

Ladies everywhere are forgoing long locks for sassy bobs, and no one styles it better than actress and Knoxville native Christina Hendricks. Here, the Southern beauty bloggers behind Irrelephant give us the scoop on how to get the look in four easy steps.

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Get Taylor Swift’s Look in a Few Easy Steps

We’re just going to go ahead and say it—this week belongs to Taylor Swift. Her new album 1989, which debuted to rave reviews from everyone from Rolling Stone to the New York Times Monday, is set to sell 1 million copies in its first week.

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DIY Down South: Put That Pumpkin to Work

Pumpkins. Whether you love them, loathe them, or are somewhere in between on the great debate, we have news for you—this fall favorite does wonders for your skin! Ladies, if you’ve ever dreamed of bathing in your Pumpkin Spice Latte, this softening body scrub will get you pretty darn close.

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Finding The One: Home Bowtie Try-On For The Groom

When it comes to selecting the groom’s wedding-day attire there are a few important factors to consider. Start with the overall feel of  the wedding. Will your ceremony be traditional or laid back?

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Southern Designers Thrive at Local Fashion Weeks

It happens the moment September arrives. Normal activity is put on hold in exchange for a world of five-inch pumps and voluminous blowouts that move from loose waves one day to a topknot the next. See, September isn’t just football season; it’s also fashion season.

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A Piece of ‘Downton Abbey’ Comes Down To The Biltmore

The queen of turn-of-the-century mean, fictional character Violet Crawley may have turned her up her haughty British nose to Americans and other foreigners alike, but had she been introduced to the Vanderbilt family or their 10 square mile Southern estate she may have made an exception.

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