Fashion & Beauty

Iconic and of-the-moment Southern style, curated by our editors


The Next Great Alabama Designer

This week kicked off the 4th annual Birmingham Fashion Week, a celebration of Southern style with a focus on Alabama talent. One Heart of Dixie designer we have followed for years is Hunter Bell. Last year the University of Alabama grad won NBC’s reality competition show Fashion Star for her flirty designs that perfectly walk the line between artsy and sweet. Although now […]

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Wear The Southern United States (As Jewelry, That Is)

In many ways, the landscape comprising the Southern United Sates is a work of art, albeit one that doesn’t quite fit in a museum. One Charleston artist decided to turn that very landscape into wearable art.

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Why Mobile Shopping Doesn’t Have to Mean the End of Boutiques

At Southern Living we love supporting small businesses. That’s why we are thrilled to learn about House Account, a mobile shopping app released this year that delivers more than 350 independently owned boutiques to your fingertips. Created by Laura Vinroot Poole of the revered Charlotte boutiques Capitol and Poole, House Account delivers the unique aesthetic of local boutiques with the accessibility […]

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What To Wear This Weekend, Easter Edition

This Easter weekend it’s all about embracing spring’s girliest trends—hello pastels and florals! Let this guide serve as inspiration for your prettiest Easter yet. If “prim-and-proper” is your middle name…. Floral dress, ruffle coat, pearls—check, check, check! There’s almost no such thing as “too sweet” this weekend. Dress, Jill Stuart; Shoes, Burberry Prorsum; Bag, Kate Spade New York; Polish, Essie; Earrings, Blue Nile […]

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Giveaway: The Perfect Clutch for Spring

In our April Issue, we rounded up some of our favorite fashion-forward pieces in Pantone’s color of the year. We’re loving that this feminine and playful hue is showing up in everything from nail lacquer to fresh graphic prints. With genuine leather that gives an edgy spin and a hand-embroidered body, this lovely little clutch in a big bold pattern […]

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The Man’s No-Fail Guide to Dressing for the Masters

Every year, there’s a little event in Augusta that sends Southerners and golf fans nationwide into a tizzy: the Masters. From practice rounds to cocktail hour at the club, attire for the event is specific—clean-cut, conservative, preppy. While all-out prep isn’t my year-round M.O., I always appreciate any event that allows me to indulge my inner traditionalist on my site, The […]

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What to Wear This Weekend

From picnic dates to dinner parties, there’s no shortage of events to fill up your social calendar this spring. Draw inspiration from these get-ups to inspire your weekend attire—no matter the occasion. 

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Gold Shark Teeth Are Having a Moment

“I love seeking out and celebrating Southern designers, but I feel even luckier to mine them out when they’re located in my home town of Atlanta. As soon as I laid eyes on ATL-native Molly Jane Gravitt’s eclectic array of baubles bedecked in arrowheads and seashells, I was smitten.

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Is NOLA the South’s Next Fashion Capital?

You already know New Orleans as a food and music destination, now expect to hear a lot more buzz about the Crescent City’s fashion scene. Last week we attended the seventh season of NOLA Fashion Week, a twice-annual event focused on Southern design. What stands out about this regional fashion week is the designers and producers commitment to keep things […]

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Where to Shop in Alexandria

We spent a weekend strolling along the streets of Old Town in Alexandria, Virginia, to find the best boutiques in the area. Here, some of our favorites. The Lucky Knot This shop reads like a Rolodex of preppy staples: Southern Tide, Vineyard Vines, Sperry, and Elizabeth McKay all find a home among the racks at this his-and-hers boutique. 101 King St. […]

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